Challenge
Post-quantum security sat in crypto’s science-fiction file, somewhere in the 2040s. The technology was moving faster than that and business press was about to arrive. Whoever had a public position by then would set the terms of the conversation; everyone else would be answering it defensively, on someone else’s timeline.
Objectives
– Establish Quantus as the reference point on quantum risk to digital assets
– Carry the topic from crypto trade into business and security press
– Broke the story instead or responding to others’ stories
Approach
We leveraged Napster’s existing partnerships in the Middle East to secure in-depth interviews with regional CEO across key regional media. In addition to the thought leadership track, we ensured maximum subsequent for every key announcement.
01 · CREDIBILITY – Anchored the positioning in Napster’s regional achievements to date, giving media a track record to report on.
02 · EXPERTISE – Secured in-depth interviews with MENA CEO Sam Huber across key regional media, building him into the named voice for Napster’s Enterprise AI story.
03 · MOMENTUM – Maximized visibility for every subsequent announcement, sustaining coverage well beyond the initial push.
Outcome
Total Articles
10+ pieces of coverage
UVM
12 Million
Top Regions
Middle East
