Challenge
Dizzaract keeps outgrowing its own category. The studio became an AI company, and the AI company started building the infrastructure underneath it: one thesis, at a bigger scale every year. The job was to make sure the coverage described the company Dizzaract was becoming, not the one it had already outgrown.
Objectives
– Keep global tech and business press current with what the company actually is
– Establish the founder as a first-call voice on AI
– Keep coverage compounding milestone by milestone
Challenge
Dizzaract keeps outgrowing its own category. The studio became an AI company, and the AI company started building the infrastructure underneath it: one thesis, at a bigger scale every year. The job was to make sure the coverage described the company Dizzaract was becoming, not the one it had already outgrown.
Objectives
- Keep global tech and business press current with what the company actually is
- Establish the founder as a first-call voice on AI
- Keep coverage compounding milestone by milestone
Our Approach
The company’s press presence through every change since 2022: narrative, global media relations and the founder’s own platform, planned around what ships next.
Approach
01 · NARRATIVE – Built the strategic foundation first, then evolved the messaging as the company and the market matured.
02 · LAUNCH – Timed the studio launch so the strongest proof points landed in top-tier media on day one.
03 · PARALLEL – Ran global tech, business and gaming press at the same time, each with its own framing.
04 · FOUNDER – Translated Ilman Shazhaev’s expertise into bylines and interviews in Forbes, Rest of World, Computer Weekly and Fast Company.
05 · SUSTAIN – Paced the follow-through to real milestones: product launches, growth numbers and new ventures.
Outcome
Four years in, Dizzaract is covered as a technology company by the outlets that set the global agenda, and its founder writes in them under his own byline.
104
Articles in global tech, business and gaming media
2B+
Unique monthly visitors
Since 2022
Continuous retained programme