Challenge
Turning Conference Attendance into Strategic Visibility
Ledger, a global leader in digital asset security, had executives attending Abu Dhabi Finance Week and Solana Breakpoint.
The objective was to maximize their time on the ground and secure high-impact, in-person media interviews.
Approach:
Tailored Spokesperson Strategy by Audience
We built a dual-track media strategy aligned with each conference audience.
For Abu Dhabi Finance Week, we targeted traditional financial and broadcast media focused on enterprise. For Solana Breakpoint, we prioritized digital asset outlets aligned with consumer and crypto-native audiences.
Result:
Back-to-Back Broadcast Exposure
2 days fully packed with strategic media engagements. From CNBC Arabia to Fintech TV, Ledger achieved strong on-site visibility across both institutional and digital asset audiences.
