Challenge
Ondo Perps was entering a market where perpetual futures, particularly for tokenized stocks and ETFs, were still unfamiliar to much of the target trading audience.
Rather than simply driving awareness, the campaign needed to educate communities on the product and how it worked.
Approach
INPUT activated two established trading education communities that had spent 7+ years building trust with their audiences, and that historically had not promoted projects outside of exchanges.
Instead of conventional influencer placements, the campaign was built around education: educational streams, YouTube reviews, Discord and Telegram guides, mentor analysis and email campaigns.
The content introduced perpetual futures, explained the Ondo Perps proposition and gave communities the opportunity to explore the platform through trusted educators.
350,000+
Community members
30,000+
Students
7+
Years of community trust
Outcome
Ondo Perps was introduced through voices the target audience already relied on for trading education, turning a technically complex product launch into an accessible, community-led learning campaign.