Challenge
Napster is a household name, but today stands for Enterprise AI, not streaming. The brand sought to establish this new positioning across the Middle East, with a focus on UAE and KSA.
Objectives
– Establish Napster as the reference point for Enterprise AI in the Middle East
– Shift public perception from legacy streaming brand to Enterprise AI leader
– Position Sam Huber as the thought leader in Enterprise AI across MENA
Approach
We leveraged Napster’s existing partnerships in the Middle East to secure in-depth interviews with regional CEO across key regional media. In addition to the thought leadership track, we ensured maximum subsequent for every key announcement.
01 · CREDIBILITY – Anchored the positioning in Napster’s regional achievements to date, giving media a track record to report on.
02 · EXPERTISE – Secured in-depth interviews with MENA CEO Sam Huber across key regional media, building him into the named voice for Napster’s Enterprise AI story.
03 · MOMENTUM – Maximized visibility for every subsequent announcement, sustaining coverage well beyond the initial push.
Outcome
Total Articles
10+ pieces of coverage
UVM
12 Million
Top Regions
Middle East
