Overview
The launch of CBIx, Commercial Bank International’s Dubai-based hub for fintech, AI and tokenization ventures, through regional media coverage and a launch evening in Dubai.
Objectives
– Introduce CBIx to UAE business, financial and digital asset audiences as CBI’s new innovation hub
– Position CBIx leadership as credible spokespeople on banking innovation in MENA
– Bring CBI executives and the UAE’s founder community together on launch night
Approach
We built the announcement, media outreach and launch event around a single embargo.
01 · ANNOUNCEMENT – Timed the press release, CBI and CBIx social posts and first news articles to go live together, with Arabic-language distribution extending the story across regional outlets.
02 · ROLLOUT – Broke the news on Dubai Eye 103.8 with Giovanni Everduin, followed by Entrepreneur Middle East, then secured an AGBI exclusive on the CBIx venture fund and its Mastercard partnership and a Finance Feeds interview with Ala Aljayyusi for a global audience.
03 · LAUNCH EVENT – Hosted the CBIx launch at The Guild in Dubai, reviewing every Luma registration to keep the room to executives and founders from banking, fintech and AI.
Results
15
Pieces of coverage
122.1M
UVM
500
Event registrations
80–90%
Attendance rate
